Convergence takes place everywhere in society. It is a force that is not only apparent in technology, but also in business and marketing and even in life itself. The convergence of technology specifically has led to a divergence of applications that has changed the way we interact with producers and brands. As more tools and platforms for interaction become available to consumers, communication shifts from interruption to engagement. In order for companies and brands to create new platforms of engagement a domain has to be chosen. The PartnerLab Context helps you to determine the dynamic between the targeted audience, the available technologies, and the brand values. Several models and tools are used to develop a framework that helps to anticipate on future changes and transformations.
Topics include amongst others: convergence, application phase, disruptive technologies, innovator’s dilemma, community fitness model.