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“Most of our products suck or have no competitive advantage over any other. So we hired advertising agencies to create the illusion of a competitive advantage, but now our advertising has been commoditised. So the only thing you can do is to go back to your product and actually make it better. And that is by getting in the box and being good at the thing you do.”
Douglas Rushkoff, writer, columnist and lecturer on technology, media and popular culture.


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