“The reason that this business world needs more rebels is because the world is changing so quickly. Anybody who gets too reliant on the way things were done two years ago may be out of business two years from now. So, it needs constant rethinking. What rebelliousness is about- is about in the business world- is a willingness to challenge conventional wisdom.”
Chip Conley, author and CEO of Joie the Vivre
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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