“So really what I’m calling for is 31 second television ads, I’m calling for one second television ads, but more importantly I’m calling for 301 second ads. I’m calling for long-form content. I’m calling for consumers to basically dictate or indicate whether they want the long-form version or the short-form version, whether they want the branding message or the direct response message, what kind of advertising they want.”
Joseph Jaffe, marketing guru
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- Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- Theory U: Leading from the Future as it Emerges
- The Fourth Turning
- Holding On to Reality: The Nature of Information at the Turn of the Millennium
- Searching for the Perfect Beat: Flyer Designs of the American Rave Scene
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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