(Categories: Wzzup)
This weekend I was triggered by a presentation by the co-author of the Cluetrain Manifesto. This speech is based on an interesting reasoning about the redefinition of ‘the internet’. Many metaphors have been used or are in use today from network to highway and from global-brain to library. But those ‘memes’ are loaded with context which might have impact on discussions like copyrights, net-neutrallity etc… so be inspired by this presentation to think about what is the web… and do be careful in extrapolating from the past… remember that a mobile was a phone without a cord and a tv a radio with images… Are you trapped by the usage of ‘memes’? what is the Net really?
| We move content through a medium with a transport protocol, So it is about shipping. |
| We architect, design, construct and build sites with adresses and locations, so it is about real estate. |
| We write or author pages and files of writing that we browse, so, it’s about writing. |
| We… |
| How would you define a web when 2.0 tools like Ajax, will make the ‘pages’ metaphor disappear? |
2 Comments

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I think we are all trapped in one way or another by memes. I believe it would be very interesting to ask a group of teenagers, who don’t remember the time when internet wasn’t there, these questions. I don’t believe they think about the web in physical terms like shipping, constructing or writing. They will not compare the web to old technological stuff like we do with the mobile phone being a cordless normal phone.
Indeed interesting to see wat their ‘metaphore’ is. I’m afraid it will still be a metaphor due to its virtual nature. In history we have tried to deal with ‘virtual’ stuff before like ‘the soul’. various inductive and abductive methodes were applied to think what such an abstract phenomena is and also what it isn’t.
In recent talks for the preperation of our mini-doc about Digital Natives… I got far more the fealing that kids don’t talk about the ‘web’ in total… that’s domething that’s just there like motorway-infrastructure. They expresse themselves by activating tools like msn-ing etc. If I as a Digital Imigrant needed to put a word to what there metaphore would be like, is close to things like the swarm, the crows, the cloud… like it is a huge living IT =)
If you would take this a step further, it is interesting to see how people of different generations not only USE but also TALK about tecnologie. In their language usage you can recognize different perspectives/ metaphors. Do you type an email, compose an email, send en email, write an email or you just email… (or you don’t email anymore =))