Broadcast and cable copywriting is a widespread enterprise that requires thousands of practitioners. It is a function that every local outlet must perform, and activity in which every advertising, public relations, marketing, and other corporate entity communicating via mass electronic pathways must engage. People need this fundamental skill in order to not be ignored in the workplace and even on the Internet. Unmatched by its competitors, this book addresses all the basic rules for and techniques common to audio/visual writing. This book is ideal for the experienced media professional and the novice writer.
Customer Reviews
The only book I kept from Grad School:
Of all the books I had to purchase for Graduate classes, this is really the only book I’ve found I really do use. A great reference, even if slightly out of date.
Is a bit out of date…but so are soda fountains….:
Peter B: Is a briliant man… who is surrounded by some problematic “peers.” His text is, and should be, the standard for copywriters, but the lack of marketing will make it a hand-maiden to other texts…
