Robert Quinn’s Change the World offers profound yet practical guidance for those who truly want to improve their surroundings. Quinn, a University of Michigan professor and author of five books on change and organizational performance, bases Changeon eight “seed thoughts” drawn from the philosophies of Jesus, Gandhi, and Martin Luther King Jr. After relevant quotations from each, he cites contemporary real-life examples to show how these principles–Envision the Productive Community, First Look Within, Embrace the Hypocritical Self, Transcend Fear, Embody a Vision of the Common Good, Disturb the System, Surrender to the Emergent Process, and Entice Through Moral Power–can really be used. “All our lives we have been explicitly and implicitly taught to see human influence as an exercise in domination,” Quinn writes. By learning instead to practice a new type of “transformational behavior,” he suggests, even “ordinary people” can have “extraordinary impact.” The section on asserting moral authority, for example, segues from his own fifth-grade coaching experiences to those of basketball superstar Larry Bird to details on building a bond between “change agents and change targets” that effects desirable modifications. Recommended for anyone open to new ideas on motivation and stimulating change. –Howard Rothman
Customer Reviews
My first and only review at Amazon - The Highest Recommendation:
This, more than any book, has had a profound influence on my life. Quinn helps us understand why our lives are so frustrating. The basic notion is that we are hypocrites. We believe or think one thing but we act differently. This integrity gap is what causes us to continue to accept the ordinary, or transactional, world as it is. He challenges us to reduce our integrity gap, and thus transform ourselves from ordinary to extraordinary human beings.
Quinn uses three historical figures to illustrate the power of transformation - Gandhi, Christ, and King, Jr. He also gives examples from his personal life and from his work as an organizational consultant of moving from the transactional to the transformational world. If you are willing to do the work Quinn challenges us to do, you will find yourself much more in tune with your highest ideals. By transforming yourself, Quinn argues, you can change (or transform) the world around you - your family, office, organization, and ultimately, the larger world.
Please read this book. Give it to friends and family. We (and they) are all hypocrites. Let us close our integrity gaps together.
top notch:
If you want to be effective at influencing others, study this book. This is one of my favorites. It also has many lots of valuable references and a great bibliography.
Change the World by Changing Yourself:
Bob Quinn is definitely one of the most profound writers on change in this era. But his work is not for the faint of heart because he challenges each of us to start change initiatives in the place we’d least like to go — inside ourselves. I found this an incredibly powerful book. I’ve used sections of it with my “change management” classes for several years and I know it has a tremendous impact on students, who like most managers have grown up unconsciously believing that change always needs to start with the other guy. If you want a simple formula for change, don’t buy this book. Although it is full of practical, actionable ideas, “Change the World” addresses change at a profound level that asks readers to reflect seriously on what they stand for. It’s a very difficult but rewarding assignment.
real change:
“Typically a top management team goes off for three days,” writes the author Quinn. “They hole up in a room with lots of flip charts and go to work.” Then he says that when they’re through they typically write words on small cards and pass them out to employees. Sadly, he observes these cards are “ignored and things go on as before.” The premise underlying this book is that Quinn would have us care enough to change this way of thinking. The key, he says, is to stop doing things out of self-interest and start identifying and going after the shared goals of the group. He does a nice job of working good examples into his text. He also points out how risky it is to be a true leader since it involves overcoming a fear of failure when trying something new. He also does a nice job of making clear that hierarchy in itself is not a bad thing; it’s only bad when they’re perceived as mechanisms that result in getting nothing done. “Hierarchies become frozen bureaucracies due to the failure of human courage.” He makes a compelling case for why it’s crucial to skip the hollow words and dare to lead toward change. Only then can organizations hope for real change.
Look Within: That’s Where Change Management Begins:
Hopefully, you have already read some (if not all) of Quinn’s earlier books, especially Deep Change which serves as an excellent introduction to this one. In the Preface, he explains that this book “is about changing the world. It is about coming to a deep understanding of human beings and human relationships.” He then adds, “The book focuses on vision, unconditional confidence, and profound impact. It is about the mastery of human influence, transformational power, and the capacity to accomplish extraordinary things. It argues that everyone of us is a change agent.” It is important to add, that Quinn advocates “deep change” as opposed to “incremental change.” Moreover, no organization can achieve deep change unless and until those within that organization achieve deep change. So as I understand it, each of us must assume full authority as well as responsibility for (and have control of) our personal development. “There is a language of transformation. Yet most of us are cut off from that language. All our lives we have been explicitly taught to see human influence as an exercise in domination.” Even the most sensitive among us is shaped by this paradigm or worldview. But this outlook prevents us from seeing more deeply into the actual workings of human systems. This book demonstrates an alternative system.”
Quinn recalls the remark by Oliver Wendell Holmes that he placed little value in simplicity that lay on this side of complexity but a great deal of value on simplicity that lay on the other side. The framework within which Quinn presents his material comes from the “seed thoughts” of people who have mastered “the language of transformation.” By “seed thoughts” Quinn means some of the “core notions that masters of transformation hold in common, the simplicity they send us from the other side of complexity.” Specifically, Jesus, Gandhi, and Martin Luther King, Jr.
Quinn focuses on eight (8) “seed thoughts” (eg Envision the Productive Community, First Look Within, Embrace the Hypocritical Self), providing brief quotations from each of the three “masters of transformation” which he correlates with each of the eight “seed thoughts.” His objective is to explain how Advanced Change Theory (ACT) can enable individuals to achieve deep change in their own lives and then within their organizations. The title of this book (Change the World) may be somewhat misleading. I wholeheartedly agree with Quinn that “ordinary people can accomplish extraordinary results”, both individually and as members of a group. I also agree that Jesus, Gandhi, and King were “masters of transformation” within their respective spheres of influence as were Carnegie, Edison, Ford, Morgan, and Rockefeller within their own. Quinn’s basic idea is sound. He and I may differ only when defining terms such as “change” and “world.”
I urge you to read this book, to consider very carefully what ACT offers to you (personally) and to your organization, and then to select whatever is most appropriate. Quinn provides an eloquent and convincing argument in support of his concept of deep change; better yet, he suggests all manner of strategies and tactics to achieve and sustain it; even better yet, almost anyone who reads this book already has the resources required. If you need help to organize and allocate those resources, and truly powerful encouragement to support your efforts in process, look no further.


