by George Loewenstein
How do people decide whether to sacrifice now for a future reward or to enjoy themselves in the present? Do the future gains of putting money in a pension fund outweigh going to Hawaii for New Year’s Eve? Time and Decision takes up such questions with a comprehensive collection of new research on intertemporal choice, examining how people face the problem of deciding over time.
Economists approach intertemporal choice by means of a model in which people discount the value of future…
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- The Rise and Fall of the Great Powers: Economic Change and Military Conflict from 1500 to 2000
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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