“I mentioned before that tourism was the number one experience industry. Well, in transformations it’s basically two: It’s healthcare and education. Both of those are all about experiences. Those three are probably the three biggest industries in the world, and the fourth will be entertainment if you look at movies and TV and so forth.”
Joseph Pine, founder of Stategic Horizons LLP
- The Industrial Experience of Tanzania
- The Experience Economy: Work Is Theater & Every Business a Stage
- The Bill from the China Shop: How Asia's Savings Glut Threatens the World Economy
- Households: On the Moral Architecture of the Economy
- The Warhol Economy: How Fashion, Art, and Music Drive New York City
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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