“I have - for purposes of simplicty - have broken the world up into three types of people in the developed world. I define digital natives, arbitrarily, as under 25 years old. They grew up in the computer age. It’s not even second nature, it’s first nature. Digital immigrants are over 25, but pretty much aren’t scared of technology. And analogues who are over 25 and are very scared of technology.”
Pip Coburn, author and change expert
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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