“In 1964 they could reach 80 per cent of the American population with three 60 second TV commercials. Today, it takes 117 TV commercials in prime time, and they cannot get any recall the next day without extensive stimulus.So there are many reasons to demonstrate… Actually, the cost of interruptive advertising has gone up, whilst the efficiencies have dramatically reduced. And actually people are just not remembering these messages anymore.”
Alan Moore, author and consultant at SMLXL
Image
-
Toolbox
-
-
by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
-
