“There is a big craving for authenticity. But the idea of authenticity has come in an age in which ‘makeability’ is also a conviction. So you have to be able to fabricate, more or less, authenticity. I think this is a brainteaser, because how do you do that? How can you be real as a product?”
Suzanne Piët, emotion management consultant and author
- The Fast Forward MBA in Marketing
- The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design (Interactive Technologies)
- The Future of Competition: Co-Creating Unique Value with Customers
- The Visual Story: Seeing the Structure of Film, TV and New Media
- On/Off: New Electronic Products
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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