“When a new competitors appear, as they move into the support space, these new federated support networks as we call them, revolving around me and my needs, as soon as they appear, my prediction is they will begin to pull cash and other assets, physical assets, digital assets, human assets, financial assets. Those assets will be pulled out of this old space, out of the old business model, out of the old conflict-laden business model. They will be pulled the way a magnet pulls iron filings. And all of these assets will very rapidly migrate to this new space. And that’s how the revolution will accelerate.”

Shoshanna Zuboff, author and former business professor at Harvard