“I dare say that if you don’t get one idea out of it per month that goes beyond the commonplace, you should consider yourself to have achieved below par. Whether it’s within your company or within your familial context, that doesn’t matter much. But then you shouldn’t call yourself an executive, because an executive should rise above sheer routine. Then you should call yourself, whatever your academic level or level of expertise, a routineer: a washed-out, burned-out routineer.”

Roger de Bruyn, author and founder of the Centre for the Development of Creative Thinking