“Experiences are intensifying when you participate in experience. Heineken Music Hall, or events, or viral marketing. It’s all me doing something, me participating, adding excitement to the experience. Actually there’s a kind of anti-trend of consumers going to Disneyland and simply saying: ‘Okay, give it to me. Roll over to me all your experience and I lie flat.’ No, they want to stand up, they want to interact. ‘Give me interactive kicks.”
Carl Rohde, academic trendwatcher
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- Contours of the World Economy 1-2030 AD: Essays in Macro-Economic History
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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