“If you move to co-creation, then it needs building new capabilities and new processes as the company. There are 4 building blocks we want to find… understanding the context of the experience is very important and in order to do that you really have to think about what we call DART: Dialogue, Access, the whole Risk management and Transparency issues.”
Venkat Ramaswamy, Professor of Marketing and Director of the Center for Experience Co-Creation
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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