“We’re in the middle of the biggest change in a hundred years. Every person watching this has to understand that they grew up in a time that’s very different from today, that thirty years ago or forty years ago, even twenty years ago, if you were a marketer and you had money, you had power. You had the power to interrupt whoever you wanted, whenever you wanted. And what’s happened in the last ten years is that the entire model has changed.It’s changed because consumers now have the power to ignore whoever they want to.“

Seth Godin, best-selling author of business books and speaker