(Categories: Wzzup)

1201milne_wideweb__470x3220.jpgA few days ago I was watching a news broadcast (NOS journaal) by dutch television. At the end of the broadcast, in my opinion, something remarkable happened. The news broadcaster introduced their newly positioned ombudsman. A independent operating person, who’s task it is to judge the objectivity of the broadcasted news and who is in dialog with the viewers about the way the broadcasted news is received. Along with the introduction of this onbudsman a broadcasting code was published by the broadcaster, declaring how news should be objectively brought to us. I instantaneousl thought this was a great idea. But then I started to wonder about what this objectivity aimed for really is. Is objectivity that what includes all national nuances within the target group so we all perceive the news as “objective”. Or is objectivity truly world wide colorlessness … and is our objectivity not different from that in, say Iraq or Africa?



After reading their code of journalism (in dutch: http://www.nos.nl/assets/ombudsman/ombuds_jcode.html) I think, noble as they are might of meant to be, they are still interpretable and I am still playing with this objectivity issue.

My curiosity has to do with the notion that today even the most well established news broadcasters tend to personalize their stories to some degree to make them a bit more digestible to the bigger public. And I think with making news digestible comes colorization. In the end it is still about attracting viewers or readers. Also my curiosity has to do with the idea that from the same pool of information, multiple stories can be drawn, even when all the information pieces are authenticated. Meaning that when you create a story based upon a pool of information, the color of the story is determent by the way the information is put in context. I guess the more colorless the information itself is, the easier it is to use it in different contexts. Then, another curiosity, is the the availability of source material itself. A news program, a lot of times, is about the news of the day. Video material is of high communicative value, but the material has to be available. The closer to home, the easier to get. So, am I missing out on other perspectives that are harder to find? I don’t even know if there are big African new agencies who are contacted by western counterparts because somehow I always seem to miss the African perspective on matters. Or foreign ministers disagreeing on the Dutch perspective. So my question really is: can it be that objectivity only exists within a common accepted truth?

I do know that the world is growing increasingly complex and most people today are in search of some degree of simplicity; tools, coaches or channels which simplify the world a bit. In the abundance of choice and information, I’ll increasingly form my truth’s on other information than other people do. And I don’t think that inherently is a bad thing. But it does make me wonder what objectivity means. You cannot include all truth’s out there, certainly not in a news broadcast, and you don’t know what you don’t know. So many times I hear people reacting on news events and find myself thinking they don’t know half of it. Not to say that I am right, but to illustrate that my opinion is based on other information.
The need for simplifying matters will probably grow as people already suffer a overload of information and choice. But who do I trust to simplify the world for me?


1 Comment
Jörgen September 20, 2007

Maybe it is time to plea for the end of objectivity. I agree with you that it is hard to achieve in any case, but besides that, saying that you are objective in the presentation of ‘facts’ creates a false sense of security and truth. Yes, there are loads of new perspectives and multiple truths out there. In order for me to form my own opinion I would like to hear multiple perspectives.

But I would also like to have some filters to help sort through the clutter, because there’s just to much information out there to sort through it all. I think that if a news organization would have a very distinctive profile it will become much easier for an audience to ‘value’ the news in the perspective it is presented. For instance: the Fox News is very well know for its right wing approach to matters at hand. In the view of objectivity that is something a news agency shouldn’t be doing: they should be neutral. But at least it is very clear to me that the Fox News is a right wing perspective on things.

Having more extreme views on an event will truly allow me to view the news from multiple ways, and my own personal responsibility lies in weighing in all those perspectives and then come up with my own opinion. So I think this objectivity is a fairytale that, especially in Holland, is tied to a news broadcast that, because of its origin, has felt the need to be neutral, and to match every public broadcaster there is. I say: be more radical, and tell me who you are! The engagement will then become much higher…

 

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