Matt Locke“When people decide to participate, what motivates them is not technology, is not playing around with weird web gadgets, it is not even the course or the story of the issue. It is actually how the issue affects them or the people close to them. So it are their micro communities that motivates them to participate.”

Matt Locke, head of Innovation for BBC New Media & Technology



Participation with media: micro communities


Cupertino (beta)