“We created the term ‘freeformers’ to describe this group of people that we believe is going to become the dominant attitudinal and behavioural group in the next era, in which people are consuming much more on their own terms, in the way that they want to. And this has, as you well know, already had massive implications for companies around the world.”
James Alexander, co-founder of Zopa
- Rebels Against the Future: The Luddites and Their War on the Industrial Revolution Lessons for the Computer Age
- The New Everyday View on Ambient Intelligence
- Kant and the Fate of Autonomy: Problems in the Appropriation of the Critical Philosophy (Modern European Philosophy)
- Mobile Communication and Society: A Global Perspective (Information Revolution and Global Politics)
- FAB: The Coming Revolution on Your Desktop--From Personal Computers to Personal Fabrication
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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