The same is to say for other emerging regions we depend on, like India? So let’s try and understand what China’s position is in this. I mean engage not exclude. And not just the sporters. Did any client or shareholder of Coca-Cola ask what their position is in this, how they engage? Is the argument, ‘we are not political’ sufficient? Do keep in mind this is a clash or stirring of cultures from west (humanism) and east (Confucianism) from ancient olympics to modern globalization. The Universal human Rights celebrate their 60 years of existence… brilliant moment to challenge the cultural diversity of the universal rights-system.
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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Several pension funds have installed a Board of Ethics. It is part of Corporate Social Responsibility or in their case part of the Responsible Investment phenomena. Maybe large enterprises like Coca-Cola need a Board of Ethics as well… such a board could help them to make decisions like these. Especially since most companies have detached from their local roots and elevated themselves into the global competitive market. So Social corporate responsibility has become very broad. If the locals are not your benchmark than who is… the company itself… the global society… mankind? Companies have to do with real world problems in every aspect of their company… so who is the conscious of the enterprise these days? the stakeholder, the shareholder or………….?