Not only tariffs of transporting goods has risen by exploding fuel prces, also the high energy consumption of digital domain has been rendering low profits.  Companies that use large banks of servers, experience that the energy consumption has become a serious issue. A modern data center could draw as much power as a good-sized city. Any change in energy prices greatly influences the profitability of the company.

So the costs of transportation over both the physical highway as the digital highway is under pressure of increased energy prices. This has resulted in a wave of innovations which is targeted at reducing transportation costs by reducing energy consumption. And by reducing energy consumption, they’re reducing their carbon footprint. Change is experienced at the fuelpump.

Real effect on climate change and carbon footprint has become an issue of profitability. Fighting climate change has become an financial issue that changes society’s behavior and companies profitability.