“A company like Facebook is valued at 15 billion dollars. But why is it valued on that? They still haven’t discovered a coherent business model. Facebook became very popular, because it was a clean, well led site, which wasn’t as dominated by advertising. But now they’ve become more popular and are trying to integrate advertising into their content as a way of cashing out on their traffic and the size of their community their community rebels against them. It’s hard to see where the money comes from in the Web 2.0 economy. And the crisis, in moral, cultural terms is that the people who are getting screwed are the content people. The writers, the musicians, the film makers, the journalists. They’re the ones who ultimately are not realizing revenue from their creative work. They’re the ones who are having to take jobs as waiters or lawyers or postmen during the day to sustain their creative habit.” Andrew Keen, entrepreneur and author.