Sillicon Valley and Bangalore are more a hotspot for new cars than Detroit or München is. A modern car, especially an electric car is maybe more a natural product for Intel than for GM?! This is an extremely interesting innovation-case. Old dinosaur companie refusing to innovate claiming to listen to their customers who are the leasing-companies, not private owners. Meanwhile plenty of start-ups with top-level geeks and no overhead trying to find scale to bring the price level to about 30k$. The new hybrid cars take 3 hours (soon 1 hour) to fully load. That is 3-5$ per 350km!! These cars from energy, to abs to navigation etc have more to do with electronics than with combustion engines. Are you ready to drive a new car, powered by Apple?
Out of every car sold, 50% is not going to private users but to lease-companies. Lease-drivers don’t pay for fuel so there is no incentive to start driving a hybrid car. As a private users, you are taxed on the vehicle retail-price, not its usage. So indeed you get a little bonus on purchasing a less-bad-for-environment car but why don’t we tax the consumption of the car. Wetter you drive an expensive car or a cheap car seems to me less relevant than the fuel its using and the polution its creating. Interestingly enough there are many many initiatives for hybrid cars out there… just not with the Big car manufacturers…
- When Old Technologies Were New: Thinking About Electric Communication in the Late Nineteenth Century
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Toolbox
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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Or other examples: www.theaircar.com or www.mdi.lu with ‘air’ as the fuel. And than, of course in co-operation with Apple ;-)