Nice features, but how does it change the story?
I’ve made a similar argument before: why the focus on features and not on the possible benefits? It’s interesting that as we might be entering a new media paradigm in a couple of years time, most innovation still takes place on the enhancement of the current and increased efficiencies in the experiences of people. Are we movie fans really looking for that? Or, as a new generation enters the market place, should we rather focus on that new media mentality?

That new media mentality brings about a completely new way of what media is. With consumers that are much more media savvy, and are much more aware of how media is being made, innovation has to take place in that realm as well. Indeed as an extension of those technological advances that McBride talks about in her article. To raise a few questions: what if 3D cinema will actually mean that you experience a different kind of story from every seat in the cinema, because you can or can’t see certain things? What it that hologram actually interacts with you (or the audience) as they react to the story on the screen? What does it mean when I can see a film on my iPhone and get it just as easily on a TV set, where it simply continues: does the wider screen reveal more picture with story elements that I would have missed on my iPhone? And what is storytelling all together in a new paradigm of integral media?

Wall Street Journal reports
Watch this nice video that came along with the article: