In the days when we were still all on our dotcom cloud Amazon started a silent revolution. While we were building our walled gardens they radically changed direction, Amazon opened up. July 2002 Amazon Web Services was launched and from then on everyone could piggyback on Amazon’s accomplishments. With the inception of Amazon Mechanical Turk they showed they were serious. But lately this silent revolution op opening up is really starting to impress me. Late last year Amazon’s cloud computing platform (EC2, S3, etc.) was officially released, and we started paying for our servers per second. IBM is offering development version of their products for free. We only run a backup server for as long as it needs, it only ‘exists’ when it is necessary.