The coming five years will be the major switch from analog television to digital broadcasting. This will also be the end of the famous TV aerial. Last weekend around 400 local TV stations in Orlando had a première, they turned off their analog signal while most TV watchers were asleep.Will this be a historic moment in time? Are we now most definitely in the digital era or network age?
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by Bob Garfield (Isbn-13: 9780984065103)
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and...
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