The popularity of the iPhone is enormous. And most of the iPhone users become instantly addicted. When their iPhone is challenged they suddenly become passionate, sometimes even offended. And I have to admit that since Android I do understand why you would want an iPhone. One of the most heralded features is its openess to developers, YOU can upload any app you want. I don’t want to discuss this myth (well marketed message) but as it turns out the iPhone users don’t benefit (yet?) They do go to the store, download, and try the apps. Your app will fair better being on the top 100. But the top 100 apps are disregarded just as easily. You might expect a payed app would be more interesting, but not significantly. Perhaps not surprising but the survey shows only games do well. A couple of weeks ago Apple celebrated its 500 millionth dowloaded app. But what is it worth if they are all one-hit-wonders?