“A maverick company, for me, is a lot of things. The one thing that sets maverick companies apart is that unique, original, point of view. This blue print, this idea, set around ‘How can we shape the future of our industry?’ The sense of mission beyond just creating a high performing company but actually advocating a cause in the world. It’s something that’s very clear, that introduces a whole new way of competing in an industry. And really just captures the imagination of employees, of customers and of the wider marketplace. It goes back to that traditional definition of the maverick. It’s a very American term. Basically, the animal that’s unbranded, and doesn’t run with the herd. For me, that’s just a great way to work, and compete, and to win.”

Polly Labarre,  Business and Innovation Expert and Author