“People often talk about how technology shapes generations. The idea being that much of what we are is the technology we grow up with. If you grow up with a transistor radio it sort of pushes you in a certain direction. If you grow up with a digital PDA it pushes you in another direction. Our perspective is rather different. It suggests that it’s more fruitful to look at how generations shape technology. It’s the opposite kind of causation. We think that certain generations want to move technology in certain directions according to what they want from the technology.”

Neil Howe, Historian, Economist, Demographer and Generation Specialist