“I think that if in more traditional times we were officially supposed to believe - you went to church - but privately we didn’t believe, everybody mocked religion, the paradox today is that I claim it’s the opposite. What is repressed is not our non-belief, but our belief. People publicly pretend, I’m cynical, I don’t believe, but secretly you believe. This mode of ideology I would call cynical, or in psychoanalytic terms fetishist. When somebody claims that he is totally cynical - I don’t believe in anything - you should look for what is his or her fetish. All these great cynics, if you look at them closely, have a private secret, something which is really dear to them, which they don’t want to talk about and believe in.”

Slavoj Zizek, Sociologist, Psychoanalyst, Philosopher, and Cultural Critic