“When you develop a game you are inventing stuff that has never existed before. We are inventing not only the technology, not only the story, but also how we are going to implement this and what our first step is. With the game about the Milo character that we are working on at the moment it really started with our ability to create what we felt was a real living boy. That is how it started: how can we create something that feels alive? How will you be able to interact with that living thing? Will you be able to use your voice? Will you be able to give things to Milo? It started like that, rather than with thinking about the first scene in the story. It started with the boy being alive.”

Peter Molyneux, Creative Director of Microsoft Game Studios