
Interesting read in this month’s Wired. It’s about how that despite all the hype around Second Life, well… no one is showing up. While the number of avatars surpassed 7 million in June, many of those avatars belonged to the same users – and the number of distinct visitors was closer to 4 million. Oh, and, of those, only 1 million had logged on in the previous month and only about 300k signed on in the last week. In other words, about 85% of all avatars have been abandoned. So what’s wrong?
Yesterday we had a very interesting discussion with the folks here at FreedomLab about the notion of community and how it relates to social networks and hyperlocal news reporting…which is seen as a Holy Grail of sorts inside the world of journalism. There’s been several attempts to create such a place online, but there hasn’t been a successful model created just yet. So what went wrong?

