Over the years we’ve talked to many people that have inspired us and that have challenged our thoughts continuously. These scholars, visonaries, scientists, lecturers and business authors are the members of our Board of Inspiration. To further enhance their engagement with us and learn from their insights we invite them to visit us regularly. During their visit to us we discuss with them in a small, intimate group and have an inspirational and challenging session about their field of expertise or their visions. These quarterly Board of Inspiration sessions are accessible to our partners on a by invitation only basis.

FreedomLab’s “Penny For Your Thoughts” program, or PFYT as we refer to it, is our way of tapping into the thoughts of our Board of Inspiration on a regular basis. The idea is that we have a short talk with one of the people that inspires us much. Based on a conference call we do with them we edit a video of the thought that is used as the starting point for a conversation with many of the members of our Board of Inspiration. The program allows members to share their new idea’s and get some feedback on them from fellow scholars, visonaries, scientists, lecturers and business authors within the FreedomLab platform. People that have participated so far in the PFYT program include: Alan Moore, Dave Bujinowksi, Pip Coburn, Gary Carter, John Petersen, Grant McCracken, Neil Howe, Goos Geursen, Richard Hames, Josephine Green, Joseph Pine, Umair Haque, Don Tapscott, Polly LaBarre, Arnold Heertje, Venkat Ramaswamy and Sir Ken Robinson. 

Provoke a live-discussion yourself by ordering your own PFYT T-shirts,  visit our charity-shop.

We have focussed our research on the socio-economic impact of technological innovation. This means FreedomLab studies the synergy between technological innovation and social change that can be found in the way people spend their disposable income, time and energy. We call this social innovation. FreedomLab uses an applied research method. This is a combination of scenario building tools, storytelling techniques and exploratory research. A major part of our research are our expert-interviews. All our experts have their own theories and stories. FreedomLab tries - together with our LabPartners - to find links and chainreactions in these stories. Parts of the interviews are extensively used as examples in all our Future Studies.

FreedomLab envisions major structural changes for the coming decade. These are of such a disruptive nature, that it’s impossible to extrapolate developments from the past. Therefore we use possible future scenarios for our research. We envision the future and from there we take small steps backwards towards the present. In this way a future study is made. We base our research on the most knowledgeable experts, scientists, futurists, visionary thinkers and business gurus.
We know we cannot predict the future. What we do offer is different futurescenarios which can be used to anticipate the future, because: You can drive faster on a road that you have driven before!

The goal of FreedomLab is to gather intelligence, create knowledge and share wisdom. FreedomLab boldly goes where few - if any - have gone before. We focus on inspiring, surprising and creating chaos. This website, our PartnerLabs and our Learning Center have a common objective: creating a perception change.

FreedomLab works with a variety of companies and organizations in order to anticipate change and better understand the dynamics of a changing time. We do this in our PartnerLabs. These consist of four tailor-made workshops which we give - by invitation only - to selected partners, and our online Learning Center, which will go live on this site in the fall of 2007. Read more on the PartnerLabs here.