We have focussed our research on the socio-economic impact of technological innovation. This means FreedomLab studies the synergy between technological innovation and social change that can be found in the way people spend their disposable income, time and energy. We call this social innovation. FreedomLab uses an applied research method. This is a combination of scenario building tools, storytelling techniques and exploratory research. A major part of our research are our expert-interviews. All our experts have their own theories and stories. FreedomLab tries - together with our LabPartners - to find links and chainreactions in these stories. Parts of the interviews are extensively used as examples in all our Future Studies.

FreedomLab envisions major structural changes for the coming decade. These are of such a disruptive nature, that it’s impossible to extrapolate developments from the past. Therefore we use possible future scenarios for our research. We envision the future and from there we take small steps backwards towards the present. In this way a future study is made. We base our research on the most knowledgeable experts, scientists, futurists, visionary thinkers and business gurus.
We know we cannot predict the future. What we do offer is different futurescenarios which can be used to anticipate the future, because: You can drive faster on a road that you have driven before!

The goal of FreedomLab is to gather intelligence, create knowledge and share wisdom. FreedomLab boldly goes where few - if any - have gone before. We focus on inspiring, surprising and creating chaos. This website, our PartnerLabs and our Learning Center have a common objective: creating a perception change.

FreedomLab works with a variety of companies and organizations in order to anticipate change and better understand the dynamics of a changing time. We do this in our PartnerLabs. These consist of four tailor-made workshops which we give - by invitation only - to selected partners, and our online Learning Center, which will go live on this site in the fall of 2007. Read more on the PartnerLabs here.