- FreedomLab BV - Singel 282 - 1016 AD Amsterdam- The Netherlands -
lab @ freedomlab.org
Want to take a look inside? Click here Take a look in the library? Click here Why do we call our ‘office’ the ‘winkel’ (=shop)… since this is where it all began…
Strategy, creativity & research
My education varies from marketing to photography to programming to philosophy, documentary production, scenario writing etc. whatever was needed at the time to complement my skillset for the co-creation and communication of visions within multi-discplinary groups, so called future studies. Just email me at Arjan@Freedomlab.org if you want to discuss some scenarios.
Technology is still perceived as necessary evil by most people, “it just has to work” or “I don’t want to see it” are frequently used to voice this fear. Building cross disciplinary teams where this fear is removed is what I have been doing the since I graduated 10 years ago. We are now experiencing what it means when this fear is removed. We are envisioning and creating the tools and methods to enable and enhance the activity called creative strategies. You can reach me as jurg@freedomlab.org to discuss technology and it’s impact!
Directing research, advocate-networks & PartnerLabs
Back in 1990 I started working for a large Dutch broadcasting station as a 15 year old director for a TV show called Club Veronica. After almost a decade in TV, I was the executive producer for the internet production company Jamby Content. Five years of entrepreneurship followed with the multimedia concept development company Medialoco. “I’ve always felt part of the FreedomLab team, even before it existed.” I have a degree in Communication Sciences from the University of Amsterdam. Just contact me to share some thoughts?!
I’m working on tools like LiveFeed, Santiago, Swarm, Flowchart etc. Researching new tech like YUI, Ajax, Ruby on Rails. Managing the development conducted in cooperation with our special forces in Argentina.
Directing the Lab, relationships, operations, administration
After my study Technical Computer Knowledge, I moved into the telecommunication industry working as account manager. After nine years in telecommunications I started a datacenter and after that became responsible for sales and customer services for a European webhostingcompany. As of October 2006 I am part of the FreedomLab team. Want to do a PartnerLab or use other services? rob @ freedomlab.org
Almost all great philosophers tended to design an eternal system for our knowledge of the world, but I think contingency is the fundamental factor. Understanding culture to me is understanding change as a constant. To study this change at FreedomLab is better then anywhere else. Do you want to discuss some ideas? Contact me at joachim@freedomlab.org
| Federico (Argentina) Swarms, Flowcharts, Cupertino’s, Radials, Equalizers. Building these tools requires skills, high spirit and determination. With these talents, and others, he has become an integral part of our development team. |
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| Dim & Mark Whenever we really have to visualize the essence of an idea or concept, we call in the help of Dim and Mark. They are the designers of all our logos, illustrations, graphs, presentations, documentary, webstyle and our PowerPlay book. Check them out here and there. |
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| Fleur Fleur is our flex-force helping out when we are reaching info-overload, by editing our interviews, filling the knowledge-base etc. |
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| Merove Video-editor. |
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| Stefan Interaction Designer & Desktop Publisher |
We believe in sharing more than knowledge. The foundation, called MyNGO is using the reach of the internet to facilitate a friends-of-friends network to empower local professionals around the wold in their mission to help others.
In addition to fund-raising and coordinating projects, Myngo has the goal to inform the sponsors about specific themes to increase awareness of and engagement with problems in creating a sustainable world. The organisation will do so by connecting local (developed world) to local (developing world), by creating a transparent and direct way for sponsors to get involved with certain projects which fit the Myngo-project-profile.
Myngo is using a put-a-face-to-the-problem approach to embody certain themes, since it is the organisations firm believe that understanding the problem and initiating the goodwill to help, all starts by with the empathy, understanding and respect for the people in need and their means and ideas to solve a piece of the puzzle. Activities Myngo therefor organizes are fund-raising by the means of subscriptions, sponsorships and donations, facilitating a meetingpoint for the members and the projects to share information and the management of projects with local entities and people. In short, MyNGO is your personal non-governmental organisation.
2Yellows BV is a 100% subsidiary of FreedomLab BV.
To improve collaboration and knowledgesharing, that is our mission.
Knowledgesharing at its broadest: within a department, an entire company, for schools, or simply between people with shared interests for instance a conference. For us this knowledgesharing equals the qualitative side of collaboration, to share individual experiences and ideas in order to become stronger as a whole.

